A Priceless Experience
In an ever-increasing competitive landscape, Mastercard wanted to showcase its exclusive cardholder benefits to further build awareness among current and prospective cardholders. To amplify the Priceless Cities platform, which provides access to unforgettable experiences around the world, an intimate dining experience for Toronto cardholders was planned and orchestrated onstage at one of Toronto's major performing arts venues. From managing event logistics, sourcing and vetting local influencers to attend, including Marilyn Denis, and planning and creating photo and video assets, Mastercard was able to leverage the success of the event through its social and digital platforms.
Role: Brand Activation / PR
Credits: Samantha Krupa, Ketchum Public Relations